1) Words associated with a heart: Love, Emotions, Care, Feeling, Blood, Life.
2) Literal associations vs Connotations
- Organs Love
- Pump Care
- Blood Emotions
- Life Blood
- Muscles Feeling
3) Spectacles/Glasses
Denotations vs Connotations
- Eyes Smart
- Vision Scientist
- Eyesight Intelligent
- Lense
- Optition
4) List the similarities in the denotation of these posters:
- They both have given a strong and mysterious facial expression.
- They both have guns which shows they may be criminals.
- The lighting in both are dark and so is the setting.
5) How does this poster use visual codes to communicate and appeal to its target audience?
In the poster, the man has no lighting on him from the front to show darkness and bright spotlights behind him. The darkness may portray him as a dangerous man and the shadow could be suggesting a darker and evil side. The use of the gun implies that the man may be a criminal or even a saviour.