Semiotics- Complete tasks on powerpoint

1)  Words associated with a heart:  Love, Emotions, Care, Feeling, Blood, Life.


2)  Literal associations                vs            Connotations                 

• Organs                                               Love
• Pump                                                 Care
• Blood                                                 Emotions
• Life                                                    Blood
• Muscles                                             Feeling

3)   Spectacles/Glasses

        

      Denotations                         vs                  Connotations

 

• Eyes                                                        Smart
• Vision                                                     Scientist
• Eyesight                                                 Intelligent
• Lense
• Optition      

4)  List the similarities in the denotation of these posters:        

• They both have given a strong and mysterious facial expression.
• They both have guns which shows they may be criminals.
• The lighting in both are dark and so is the setting.

5)  How does this poster use visual codes to communicate and appeal to its target audience?

     

      In the poster, the man has no lighting on him from the front to show darkness and bright            spotlights behind him. The darkness may portray him as a dangerous man and the shadow could be suggesting a darker and evil side. The use of the gun implies that the man may be a criminal or even a saviour.